About ten years ago, enterprise cloud technologies skyrocketed, giving businesses an unprecedented flexibility for managing operations and keeping their employees connected. Today, there's a similar trend with mobile enterprise technologies as business leaders search for new ways to navigate the evolving digital economy and an increasingly mobile and remote workforce.
Although mobile technologies have been around for decades, the recent focus by countries globally on upgrading infrastructure and migrating to higher speed broadband networks has led to an increased adoption rate of mobile phones and other connected devices.
Analyst firm IDCreported that sales of smartphones and tablets exceeded sales of PCs by 2.5 to one last year and that the number of mobile phone users globally exceeded 4.5 billion. That's nearly three quarters of the world's population. According to PricewaterhouseCoopers18th Annual Global CEO Survey, the volume of mobile traffic generated by smartphones is now twice that of PCs, tablets and routers, and is predicted to grow ten-fold by 2019.
Considering this, it's understandable why 81% of CEOs surveyed by PwC said that mobile technologies are the most important investment for their organizations and are shifting IT budgets accordingly. This recent surge in allocated funds has inspired entrepreneurs to develop more mobile enterprise apps and technologies and, according to a report from Emergence Capital, mobile enterprise is poised to represent an annual revenue opportunity for entrepreneurs of at least $100 billion.
It is still the early stages of a shift to the mobile enterprise, and there remains a great deal of opportunity for innovation and investment. Early winners in the space -- as judged by meaningful capital from investors -- have focused on productivity solutions that ease workflow across platforms, with mobile payments, healthcare and marketing apps not far behind. Emergence Capital reports that non-desk workers represent 80% of the global workforce, so technologies designed to centralize engagement for this group are well positioned for worldwide success.
Whether you're a business owner looking for new ways to keep your workforce engaged and connected, or an investor seeking a promising new vertical to diversify your portfolio, mobile enterprise needs to be on your radar.
This article is commentary by an independent contributor. At the time of publication, the author held no positions in the stocks mentioned.