It is time to pull the file on iVillage (IVIL) . I have watched this stock plummet like all of the other dot-coms. I have read the negative press and seen all of the back-stabbing and the bad-mouthing. I gather that every day at iVillage is kind of the indoor equivalent of Outward Bound.

But today I read a piece about iVillage in

The Wall Street Journal

that said, to summarize, these guys can't get it together -- they keep losing money and people as far as the eye can see.

And the stock barely budged. It's down a miserable, lousy quarter of a dollar. Twenty-five cents! Two bits! When a stock gets a full body slam like this article and it doesn't go down -- that seems like a bottom to me.

I'm going to quote

Matt "Flounder" Jacobs

-- "Flounder" 'cause he's a bottom-feeder (not someone who is lost or really funny in a frat house) -- saying, "There has to be something here worth buying. The news today is so negative that -- if this stock can't go down more than this -- we are at or near the bottom."

And all I know is that the site has some nifty self-help stuff that seems to have some appeal to somebody.

Sometimes all you need is a negative article and a virtually flat stock price to know what to do. This seems like one of those times.

James J. Cramer is manager of a hedge fund and co-founder of TheStreet.com. At time of publication, his fund had no positions in any stocks mentioned. His fund often buys and sells securities that are the subject of his columns, both before and after the columns are published, and the positions that his fund takes may change at any time. Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. Cramer's writings provide insights into the dynamics of money management and are not a solicitation for transactions. While he cannot provide investment advice or recommendations, he invites you to comment on his column at

jjcletters@thestreet.com.