The following commentary comes from an independent investor or market observer as part of TheStreet's guest contributor program, which is separate from the company's news coverage.



) -- By now, you've surely heard -- Steve Jobs, the visionary behind


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, has passed away. There will be a million "legacy" stories written about the passing of Apple's front man, but the one I hope gets the most attention by investors is the story of Steve Jobs the CEO -- a true leader at a time when many in corner offices are frankly not worthy of the post.

Steve Jobs passionately built Apple with his own two hands, and he redoubled his efforts in 1997 to save the company from failure. He was a true leader who always wowed the masses with his creativity and never stopped making Apple better -- right up until the very end.

Wall Street's corner offices desperately need men and women with the vision and drive of this man.

Steve Jobs

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Lest you fall into that old Wall Street trap of counting money, understand that dollars and cents have nothing to do with money. Yes, Apple is now a $100 billion business thanks to Steve Jobs, and the man was one of the 50 wealthiest Americans at the time of his death. But Jobs was building a cultural force of a company more than building a bank account. Of course, it's easy to get rich when you're a cultural force, but Steve Jobs knew which step had to come first. User experience and the products always came first.

Some may scoff at this statement that money was secondary at a publicly traded stock. But in case you haven't noticed, the folks who tend to put money first and foremost see only short-term success at best and long-term damage at worst. Think about record profits at banks due to subprime loans. Think of Detroit automakers who thought high-margin SUVs were the only vehicle worth making. I'm sure you can think of a dozen other examples.

I admit, it's hard to believe that a CEO would do anything that isn't for money -- especially after the ugly headlines of the past few years.

Bank of America

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CEO Carol Bartz got nearly $50 million for her first year on the job before being fired 20 months later -- after accomplishing next to nothing. And she got a plush $10 million severance deal.

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But Steve Jobs was different. He was a leader, a creative force, a true "business builder" as the phrase was meant to be used and not some joker with an MBA who has a Six Sigma certification.

Don't get me wrong -- he was far from perfect. By many accounts, his management style was a bit severe. And while Apple has many fans, it also has many critics of its control-freak mentality.

But that's the company Steve Jobs built. It was a business faithful to his vision above all else, and it achieved fantastic success as a result.

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Wall Street would be wise to learn from how Steve Jobs built and ran Apple. It doesn't matter if you went to a fancy college. It doesn't matter how many boards you've sat on. Hell, it doesn't even matter if you can juice the earnings numbers this quarter to make analysts happy. The only way a company truly succeeds over the long term is if it finds a unique and creative way to connect with customers, and if it stays true to that vision above all else.

Yes, that's much harder than just watching the clock, waiting for that golden parachute to unfurl. But if corporate America is ever going to dig out of this current economic quagmire, we're going to need more CEOs who think this way.

Steve, shareholders everywhere need you more than ever. You will be sorely missed.

Jeff Reeves is the editor of Write him at, follow him on Twitter via @JeffReevesIP and become a fan of InvestorPlace on Facebook.

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This commentary comes from an independent investor or market observer as part of TheStreet guest contributor program. The views expressed are those of the author and do not necessarily represent the views of TheStreet or its management.