On Sunday, 22-year-old golf sensation Jordan Spieth -- who is sponsored by Under Armour -- failed, in stunning fashion, at becoming the fourth-ever player to repeat as Masters champion. The Dallas-born Spieth, who was decked out in a white hat, light blue striped shirt, white pants and white shoes bearing the Under Armour logo, had a disastrous quadruple bogey on the 12th hole at Augusta National to seal his fate. It marked a disappointing conclusion for Spieth, who led the Masters from Thursday's start to the meltdown on the 12th hole.
Despite Spieth coming up short, his impressive performance in the season's first major tournament comes at a good time for Under Armour.
Under Armour's latest introductions in golf, including Spieth's first signature shoes.
The apparel and footwear maker recently introduced Spieth's first line of signature golf shoes, as well as several innovative new golf pants. The pants boast an elastic waistband on the inside to promote range of motion, while rubber grips help keep a golf shirt from coming untucked.
The offerings inspired by Spieth are part of an expanded range of men's golf apparel by Under Armour as the brand seeks to capitalize on the PGA star's rising popularity. Under Armour has also recently introduced its first-ever women's golf apparel line, which is being promoted by 21-year-old LPGA pro Alison Lee.
Meantime, Spieth's buddy and fellow Under Armour athlete, Stephen Curry still has a shot at securing a major sporting feat.
The defending world champion Golden State Warriors, where all-star Curry holds down the point guard position, tied the 1995-1996 Chicago Bulls on Sunday with 72 wins for the season, the all-time record. Golden State goes for the most wins in a season on Wednesday against the Memphis Grizzlies.
Whether the Warriors tie or eclipse the single season win record, Curry and his high-top Under Armour sneakers are likely to be shared all over the place on social media, digital news publications and print. That type of marketing could continue to keep sales of Curry offerings hot for Under Armour.
Alongside strength in Curry's basketball sneakers, demand for training gear and golf apparel led to fourth-quarter earnings coming in at 48 cents a share, besting estimates for 46 cents a share. Total revenue clocked in at $1.17 billion, higher than forecasts for $1.12 billion. Under Armour's footwear sales in the fourth quarter surged 95% year over year to $167 million. For the full year, footwear sales increased 57%, to $678 million.
Footwear makes up about 17% of Under Armour's business.
And similar to Spieth, Curry continuing to be among his sport's elite athletes would arrive at an opportune time for Under Armour as it prepares to expand the star's product line this fall.
Even more icing on the cake for Under Armour this week could come in the form of the latest product in concert with Dwayne "The Rock" Johnson. The World Wrestling Entertainment (WWE) - Get Report legend and box office star, who signed on as an Under Armour sponsor in January, has seen his initial round of products sell out quickly in part due to his enormous Twitter and Instagram followings.