Let's peer into the mind of an online trader.
What was that on the tape just now, Genesis Direct (GEND) , something about them and a Web site? Yeah, GEND and Excite (XCIT) . Let's see, a press release about a company allied with a portal, that's got to be worth 5 points. Go take some. Take some now. Don't wait for the market to open just get some. Oh, I don't know, maybe I should check to see what Genesis Direct does. Is it a Bible company? Is it like Exodus (EXDS) , the Web service company? Is it a direct marketer? Does it have a site? Nah, no time. By the time I look up that stuff, other guys will have taken it and I won't make my 5 G's. Darn, it's with Excite, why couldn't it be with AOL (AOL) or Yahoo! (YHOO) ? Maybe those are about to come later. If it were with AOL I could take the stock up 8 and still make money. But Excite, that's almost dicey. But that's OK. Inktomi (INKT) split this morning, so I know the Net will be great today. And don't forget there was some CNBC thing on Amazon (AMZN) - Get Report that was great last night. That ought to get things moving. Yeah, Genesis Direct. That's today's nut. Don't you love the Net? Book it, Danno!
James J. Cramer is manager of a hedge fund and co-chairman of TheStreet.com. At the time of publication, the fund was long AOL, Amazon.com and Yahoo!Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. Cramer's writings provide insights into the dynamics of money management and are not a solicitation for transactions. While he cannot provide investment advice or recommendations, he invites you to comment on his column.