Tim Brown: Snack on Kraft

With the market down so far, Kraft emerges as a buying opportunity.
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It was the story of two halves.

The Steelers were bad last night -- real bad -- during the first half. They weren't tanking as bad as the market did on Monday, but they were off their game.

The

Dow

dropped more than 770 points on Monday. The Steelers were down by only a few scores, but quarterback Ben Roethlisberger told his team exactly how bad they were. During halftime, he ripped into his offense's subpar play. He was tired of being sacked -- 12 times in the previous six quarters -- and tired of being booed.

The Steelers, who won 10 games last year, were trailing the Baltimore Ravens, who had just five wins all of last season. It was a tough pill for Ben to swallow. I can understand his frustration. I know what it's like to have a talented team that is not performing to its capabilities.

The second half was a completely different story, much like today's market. The Dow was up 250 points recently in midday trading. Traders found hope. They were inspired. Similarly, the Steelers erased a 10-point second-half deficit to beat the Ravens 23-20 in overtime. Ben had rallied the troops and led them back to the promised land.

Ben said he was as emotional during his halftime speech as he has ever been. Investors were emotional yesterday too. They sold off and took their money and ran. It's understandable that people would be afraid. But when the market gets pushed down so far, there might be buying opportunities out there.

I think I have a good one for you today:

Kraft Foods

(KFT)

.

Kraft makes packaged foods and beverages around the world, including cookies, crackers, chocolate, coffee, juice drinks, ready-to-eat cereals, desserts and frozen pizza.

Check out the price. It was trading up more than 1% in midday at about $32.25 recently. In the last year, it has shed 8.18%. Put that next to the

S&P 500

, which has lost 28.43% in the last year. And on Monday the stock fell, but not that much. It closed down 73 cents for the day when the rest of the market was seeing serious red.

Kraft has revenue of $41 billion and operating cash flow of $3.51 billion. It has solid institutional support at more than 75%, which is a good sign. Those folks do their research. Lastly, the forward price-to-earnings ratio is at about 15.8. I consider anything below 15 to be undervalued. This is not below that mark, but it is still on the low end, and I still think investors are selling this stock a little low. That's why I am buying.

Keep moving the chains!

At the time of publication, Brown had no positions in stocks mentioned, although positions may change at any time.

Tim Brown played 16 seasons in the NFL, where he made nine Pro Bowls. After a brief stint with the Tampa Bay Buccaneers in 2004, Brown retired as an Oakland Raider. He was a Heisman Trophy winner in college for Notre Dame.