
'Tiger Woods Portfolio' a Buy, Poll Says
NEW YORK (
) -- The '
Tiger Woods
Portfolio' is a buy, according to the users of TheStreet -- who apparently agree with
Nike
(NKE) - Get Report
chairman Phil Knight that Tiger Wood's sex scandal will be little more than a "minor blip" in his career.
According to a recent study by finance professors at the University of California, Davis,
shareholders of such Tiger Woods-endorsed stocks have lost between $5 billion to $12 billion
in market value since the Tiger sex scandal broke -- although a recent review of the researchers' methology by the
Wall Street Journal
raised significant doubts regarding that conclusion.
Still, some of Woods' biggest sponsors refuse to let go of their ties with the legendary golfer.
Electronic Arts'
(ERTS)
EA Sports is not only moving ahead with the testing of
Tiger Woods PGA Tour Online,
it has also provide a free demo of the game online.
Others companies that have chosen to remain in support of Tiger Woods include sponsors
Upper Deck
,
NetJets
and
TLC Vision
and developers of the Tiger Woods Dubai resort in the United Arab Emirates. The aforemention Nike has also announced that it will retain its relationship with the world's number one golfer.
Which is not to say that all of Tiger's business partners have stood by his side. Major corporate sponsors, including
Proctor & Gamble's
(PG) - Get Report
Gillette unit,
AT&T
(ATT)
(
former sponsors of Tiger's annual PGA Tour golf tournament
),
Tag Heuer
watches (which has removed Tiger from all of its ads, as well as purged his images from its corporate offices), and
Accenture
(ACN) - Get Report
(which, on Dec. 13, became the first sponsor to
officially sever ties with Woods
), have all walked out on Woods.
Still, despite all that, the readers of TheStreet, dispassionate students of valuation that they are, are clearly of the mind that Tiger Woods is a strong long-term investment -- and so are
the companies that are associated with him
.
When we asked TheStreet,
"Are Tiger Woods-related stocks a buy or a sell?,"
almost exactly two-thirds (66%) said they consider them to be a buy, and that these stocks will reap the upside benefits when Woods makes a comeback in his personal and professional life.
The remainding third (34%) of the poll respondents consider Tiger to be a sell, and consider Tiger's image to be permanently tarnished -- one that will continue to negatively affect all firms he's associated with.
Who's right? Only time will tell.
-- Reported by Andrea Tse in New York
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