
Tiger Woods Loses Accenture Sponsorship
NEW YORK (
) -- Tiger Woods has officially lost his first sponsor over the scandal that has wreaked havoc on his once squeaky-clean reputation.
On Sunday,
Accenture
(ACN) - Get Report
officially announced that it would be ending its six-year relationship with Woods.
"After careful consideration and analysis, the company has determined that
Tiger Woods is no longer the right representative for its advertising," the company said in a statement.
> > The Tiger Woods Stock Index
The statement follows Woods' announcement on Friday that he would be taking an indefinite leave from golf to focus on repairing his relationship with his family.
"We are disappointed but respect their
Accenture's decision," said Woods agent Mark Steinberg, in an email to the
Wall Street Journal
. "That is all I have to say to you."
Woods makes about $90 million a year in sponsorship fees, according to
WSJ.
and Accenture was one of his biggest sponsors. Accenture is one of the world's largest management consulting, technology services and outsourcing companies with about $23 billion in revenue in its last fiscal year.
Woods' car crash outside his Orlando home on Nov. 27 has drawn intense media attention onto his multiple infidelities, and has surely spurred his sponsors to consider whether they want to continue their ties with the billion-dollar legendary golfer.
Over the weekend,
P&G's
(PG) - Get Report
Gillette said that it would begin limiting Woods' role in their marketing programs, and
AT&T
(T) - Get Report
and
Tag Heuer
have said they were assessing their ties with the world's number one golfer.
Nike
(NKE) - Get Report
,
Electronic Arts
(ERTS)
and
PepsiCo's
(PEP) - Get Report
Gatorade said they are still standing behind Woods, though most readers at
TheStreet.com
say they think
.
-- Reported by Andrea Tse in New York
>>See our new stock quote page.
Follow TheStreet.com on
and become a fan on
Stockpickr Answers How will the Tiger Woods "transgressions" affect Nike and Nike Golf? |
RELATED STORIES:
>>Tiger Woods, Dubai World Still Friends
>> Next Sponsor to Drop Tiger: Tag Heuer?
>> Sponsors Should Drop Tiger Woods: Poll
>>Gatorade Drops Tiger Woods Drink
>>Tiger Woods' Sponsors (Mostly) Standing by Woods
>>Are Tiger's Sponsors Doing the Right Thing?
Tiger Woods
Copyright 2009 TheStreet.com Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.









