Those of you who have been with us some time will know that a change is coming for
. We're close to embarking on a new strategy that includes making www.thestreet.com a free site and launching www.realmoney.com, a subscription site that will become the main home for the more than 100,000 current subscribers to www.thestreet.com.
While change is often unsettling, it's a necessary ingredient in making improvements. In making the coming changes to our site, we've sought to minimize discomfort by keeping a number of things as close to familiar as possible. For current subscribers, your old username and password will work with the new site.
home page you'll be getting an upgraded set of features involving your favorite columnists, as well as a greater degree of interactivity, such as exclusive chats. And of course, as always, you'll continue to have access to all the breaking news, personal finance coverage and company analysis that's currently on
The price of a subscription to
, as we've said, will be $199.95 a year, up from our current prices. However, the good news is that current subscribers can extend their subscriptions for $99.95 a year if they renew before July 1. And readers now in their free trials who subscribe before the July 1 deadline will also get the lower $99.95 price. To take advantage of these offers, you can email
email@example.com or call our Customer Service department at 1-800-562-9571.
Apart from the organizational and financial changes, we've made some design changes to make your reading experience easier. We strongly believe that if you can get to stories more easily, you'll be a happier reader.
Perhaps the most obvious change on
will be the removal of the creamy yellow background from our pages. While we are retaining much of the old look and feel, the yellow will be replaced by white. A global navigation, which will link to all of the sites currently in
network of sites, will reside at the top of the page just below our logo.
, of course, will be a new site with a new look and feel, but we've also tried to make it very familiar to you, our readers.
We are taking these steps with you in mind. As ever, we'll need your help and patience as we make sure that the transition goes as smoothly as possible. Although the Internet is a dynamic environment that almost requires change, we don't believe in change for change's sake. In the end, we want to make sure that you can get to the commentators, the news and the analysis that you've come to enjoy with the greatest amount of ease.
With change come surprises and concerns. I encourage you to contact our Customer Service group at
firstname.lastname@example.org if you come across something that doesn't seem right. We'll get right on the case, making sure to fix any unforeseen problems as quickly as possible.
Finally, if you've got any additional concerns or suggestions, feel free to email me at
email@example.com. This is a busy and exciting time for us, but I'll still enthusiastically take the time to get your issues handled. We know you are the key to our success, and we won't ever let that slip our minds.
L'Etoile du Nord
Dave Kansas is editor-in-chief of TheStreet.com. In keeping with TSC's editorial policy, he doesn't own or short individual stocks, though he owns stock in TheStreet.com. He also doesn't invest in hedge funds or other private investment partnerships. He welcomes your feedback at