There are certain things the internet loves - cats, Tom Hiddleston when he's not dating Taylor Swift and unicorns.

So it makes sense in our photo sharing obsessed consumer culture for Starbucks (SBUX) - Get Starbucks Corporation Report to capitalize on such an aesthetically focused drink as the Unicorn Frappucino. Regardless of the beverage's taste, the Seattle-based coffee conglomerate just needs anything new that will look cool when photographed, prompting consumers to share across social media and do the marketing for SBUX. 

Pretty genius, albeit predictable. 

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And the rainbow-colored Frappuccino has indeed gone viral, littering cyberspace with its sugar-laden photographic glory. Would you try this drink and take part in the marketing maelstrom?