There are certain things the internet loves - cats, Tom Hiddleston when he's not dating Taylor Swift and unicorns.
So it makes sense in our photo sharing obsessed consumer culture for Starbucks (SBUX) - Get Starbucks Corporation Report to capitalize on such an aesthetically focused drink as the Unicorn Frappucino. Regardless of the beverage's taste, the Seattle-based coffee conglomerate just needs anything new that will look cool when photographed, prompting consumers to share across social media and do the marketing for SBUX.
Pretty genius, albeit predictable.
And the rainbow-colored Frappuccino has indeed gone viral, littering cyberspace with its sugar-laden photographic glory. Would you try this drink and take part in the marketing maelstrom?