NEW YORK (TheStreet) -- Ever wonder if celebrities and sports stars know on a deeper level about what their sponsors are up to? I have long pondered if Michael Jordan knows how Nike (NKE) - Get Report is removing costs from its products, if John Cena realizes Kmart is vanishing, and if Lebron James has seen the latest turmoil surrounding McDonald's (MCD) - Get Report.

Lately I have been seeing more TV commercials of Lebron promoting McDonald's hamburgers, which inspired me to bring some geeky finance things to life for him and other celebs. Here is what I have....

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Lebron James agreed to a contract with McDonald's in 2010, first commercial hitting during the Super Bowl in February of that year. I wonder....does Lebron know McDonald's drive-thru times are at the slowest levels ever at 189 seconds?

Kmart commercials frequently appear during WWE's live "Raw" and "Smackdown" telecasts. Also, Kmart offers exclusive John Cena clothing. I wonder...does John Cena know that the CIO of Sears (SHLD) pulled in a cool $3.5 million in 2013 even as Kmart posted a $359 million loss and closed 69 stores?

Nike signed its first contract with Michael Jordan in 1984. I wonder....does Michael Jordan know that Nike is now taking 5-10% price increases on many products?

-- By Brian Sozzi CEO of Belus Capital Advisors, analyst to TheStreet.

This article represents the opinion of a contributor and not necessarily that of TheStreet or its editorial staff.

At the time of publication, Sozzi held no position in the stocks mentioned.