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An "inner process" stands in need of outward criteria.
-- Ludwig Wittgenstein

Dear Shrink Rap: I would like some help with the following trading psychology problem. Consider the recent chart below of Biomira (BIOM) . My personal trading playbook says that when the price rises above the Bollinger Band by the amount shown on Oct. 28 -- sell. As I observed the action on that day, the price pulled back from $1.95 to $1.75. I was fully aware that I was supposed to sell, but I couldn't bring myself to do it.Instead, I got out the following day at $1.45. Masking the "Black Crows" of the last three days, the pattern-recognition part of my mind saw an exponential curve rising much higher. I had the following internal conversation: Rational voice: "The price tomorrow is almost certain to be lower." Party-time voice: "This time it's going to be different, it's going to the moon."Rational voice: "I know better, and if you want to play like that it will cost money. OK, play (to my obvious regret the next day)." There are other cases that have been more expensive. I give in to my party-time self in ways that cost money, when I know better. How can I honor this aspect of myself without giving in to its expensive whims?

Now Who's Smart?
This investor ignored a playbook

Shrink Rap:

You chose to blatantly disregard two indicators -- Black Crows and Bollinger Bands -- that you use to determine your sell discipline. The Black Crows are three consecutive down days with closes at or near the bottom of the day's range. You refused to take this as a warning of further weakness to come, against your better judgment, instead imagining a curve heading up.

Bollinger Bands are lines plotted in and around the price structure of a stock to form an envelope. The price action near the edges of the envelope provides relative definitions of highs and lows for a stock. Again, you refused to follow your own discipline, which gave you a clear sell signal on Oct. 28.

My guess is that a few things were happening that made you disregard the data before you. To begin with, your greed made you visualize an "exponential curve rising much higher." This was pure wishful thinking, and it was strong enough for you to choose to ignore the actual signs you were getting from the price action. When wishful thinking clashes with the reality of data, the data always triumph -- at least when it comes to trading stocks.

Next, once the price fell below a specific level, you left it up to your discretion in choosing to sell, rather than having a stop-loss order already in place. Had you entered both a limit order to sell at your target above the Oct. 28 Bollinger Band, as well as a stop-loss order to protect yourself from the downside, the visualization you did with the chart wouldn't have mattered; only the numbers would have counted.

You complicated this by holding the position overnight, which I assume wasn't your original intention. This made for further loss than you would have suffered had you simply had the stop-loss order in place.

But now let's focus on the psychological and semantic error that I believe you committed to justify your refusal to honor your technical indicators and exercise good money management. And that's your labeling the voice that you followed as your "party-time self." This voice would more accurately be labeled "impulsive self-destructive loser." It is inaccurate and misleading, and it obscures what's really happening. Labeling it "party time" makes it sound innocent, fun, whimsical and positive.

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Once you admit this voice is self-destructive, that when it gets the upper hand you are ignoring everything you are trying to do to have a winning trade, you will see the need to label it more accurately. Then you'll be less likely to follow it, as it will be clear that it doesn't really stand for anything good.

Is it fun to lose money? Of course not. Does it feel like a "party" when you feel poorly about losing money?" I don't think so.

So, I want you to do what is called


in psychology. Forevermore, I want you to label the "party-time" voice your "impulsive self-destructive loser." Let's see how fast you want to follow this voice when you're clear on what part of you it represents.

To sum up, don't confuse impulsive and thoughtless actions with having a good time. Once you consider this more deeply and clear up this confusion, you'll find all kinds of ways to honor your real play-time self -- without having to lose money by making poor trades. And you'll realize that what you have been calling your "party" self has really been a vicious wolf in sheep's clothing.

Steven J. Hendlin, Ph.D. is a clinical psychologist in Irvine, Calif. He has been in private practice for the last 26 years, investing for the last 20 years, and actively trading online as a position trader and long-term investor since 1996. He is the author of

The Disciplined Online Investor and maintains a site at He is pleased to receive your comments and questions for publication in his public forum columns at , but please remember that he is unable to provide personal counseling or psychotherapy through the mail. has a revenue-sharing relationship with under which it receives a portion of the revenue from Amazon purchases by customers directed there from