NEW YORK (TheStreet) -- I don't want to be a buzz kill, but all this excitement about the recession being "technically" over is premature.

This market wants so badly to keep gaining that it's only hearing what it wants to hear.

Yes,

Fed Chairman Ben Bernanke officially declared the end of the recession

. BUT, Bernanke also cautioned that the economy will continue to feel weak for a while to come.

That reflects the sorry state of the consumer at the moment, with more than 14.5 million Americans out of work.

On the corporate front, the weakness is being reflected across various retail sectors.

Kroger's (KR) - Get Report second-quarter earnings declined

more than analysts expected and the grocery chain lowered its outlook for the full year.

Profit dropped 22% at Campbell Soups (CPB) - Get Report

in its fiscal fourth quarter.

Best Buy (BBY) - Get Report also reported a 22% drop

in profit for its second quarter.

Meanwhile, the banking sector, which has been propped up by taxpayer bailouts and a crisis-inspired relaxation of accounting rules, is

bracing for new capital reserves requirements.

It remains unclear how new rules will impact off-balance-sheet assets such as credit card debt and mortgages. This could set the market up for some negative surprises from big credit card issuers and mortgage lenders like

Bank of America

(BAC) - Get Report

,

JPMorgan Chase

(JPM) - Get Report

and

Wells Fargo

(WFC) - Get Report

.

Lingering troubles like these need to factor into the long-term outlook. A "technical" end to the recession doesn't mean companies will suddenly start hiring again or that consumers will open their wallets more freely.

That said, there's nothing wrong with the market going up on some technically good news. As long as investors are keeping the fundamental facts in mind.

--Written by Glenn Hall in New York.

Glenn Hall is the New York-based Editor in Chief of

TheStreet.com

. Pursuant to TheStreet.com's policy, he does not hold positions in any individual stocks.