NEW YORK (
) -- More than ever this holiday season, shoppers need a reason to spend. And while price will clearly be the leading factor in consumers' purchasing decisions this year, there are always those items that shoppers are willing to splurge on -- and that companies can rely on to help bolster their holiday sales.
Which items --
Kindle or a
gift card -- do you think will be just such an item this holiday season?
-- Reported by Jeanine Poggi in New York
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