NEW YORK (

TheStreet

) -- In preparation for the all-important holiday season, retailers from the top down are slashing prices. While this price war will likely boost sales, this doesn't mean it will be the winning formula for retailers.

Deep discounts, of course, could dig into companies' profits. Given that, which of these retailers --

Wal-Mart Stores

(WMT) - Get Report

,

Target

(TGT) - Get Report

,

Amazon

(AMZN) - Get Report

,

Sears

or

Macy's

(M) - Get Report

-- do you think could suffer the most due to increasing promotions?

Take our poll below to see the consensus of the street. And feel free to leave a comment to let the world know the thought behind your call.

-Reported by Jeanine Poggi in New York.

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