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The exploding cold-pressed juice market has a formidable new entry.

Since January, beverage giant PepsiCo (PEP) - Get PepsiCo, Inc. Report has been quietly testing its first-ever line of cold-pressed juices under its Naked Juice brand on the West Coast, a spokeswoman at the company tells TheStreet. The five flavors -- Bright Greens, Hearty Greens, Lively Carrot, Bold Beet and Cool Pineapple -- are currently available at select Target (TGT) - Get Target Corporation Report , Costco (COST) - Get Costco Wholesale Corporation Report , Vons and Safeway (SWY) stores in California, Washington, Nevada, Oregon, Arizona and Colorado.  

It's priced at $4.99 for a 12oz bottle. That's almost half the cost of some of the cold-pressed juices found at popular West Coast hot spots like Pressed Juicery or within Hain Celestial's (HAIN) - Get Hain Celestial Group, Inc. Report Blueprint line, found at most retailers.

PepsiCo says the juice line will be expanding to the East Coast in April. 

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Due to high disposable incomes and the propensity of celebs to be seen drinking green juices, the West Coast serves as the unofficial juicing capital of America. So, it's not a surprise PepsiCo launched its test of cold-pressed juices in the region. There was also a strategic consideration at play.  The source explains that PepsiCo blends its Naked Juice in California. Over the past two years, it has constructed a cold-pressed manufacturing plant within its Naked Juice plant.

Beverage giant PepsiCo dives into cold-pressed juice market.

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PepsiCo enters a market surging as people seek the nutritional benefits of fruits and veggies in an easy-to-consume form. According to First Beverage Group, the super-premium juice category generates approximately $2 billion in revenue, and continues to grow at double-digit rates.  

Several other big-name food manufacturers have also gotten more aggressive in the space of late. 

Last spring, Campbell's Soup (CPB) - Get Campbell Soup Company Report debuted a line of cold-pressed juices called "1915" under its Bolthouse Farms brand that it acquired for $1.55 billion in 2012.  Coca-Cola (KO) - Get Coca-Cola Company Report announced a minority stake in Suja last August, which makes a range of cold-pressed juices and probiotic waters.   More recently, Starbucks (SBUX) - Get Starbucks Corporation Report introduced four new flavors of cold-pressed juices within its Evolution Fresh brand, which it purchased back in 2011 for $30 million.