Updated to include recent Instagram posts.
This week, the beverage giant will begin rolling out its new 1893 Original Cola and 1893 Ginger Cola to retail locations across the country. The cola, named for the year when Pepsi was founded, comes in slim 12 oz. cans and is made with kola nuts, certified fair trade sugar and sparkling water.
Consumers seemed pretty intrigued by the new cola when stumbling upon it at stores, judging by multiple Instagram posts.
PepsiCo is no stranger to the craft soda industry.
In 2014, the company introduced Caleb's Kola, a naturally sweetened, one-serving soda in a brown glass bottle. It is named after Pepsi's founder, Caleb Bradham.
Pepsico is a holding in Jim Cramer's Action Alerts PLUS Charitable Trust Portfolio.
Exclusive Look Inside:
You see Jim Cramer on TV. Now, see where he invests his money and why Pepsico is a core holding of his multi-million dollar portfolio.
Want to be alerted before Jim Cramer buys or sells PEP? Learn more now.
Craft sodas, which target Millennials seeking out products with a more authentic feel, are traditionally produced in smaller batches. They feature unique flavors and combinations such as green apple and berry lemonade. Some of the current leaders in the craft soda market are Boylan and Jones Soda.
Coca-Cola(KO) - Get Report , too, has recently entered the fray. In June, Coca-Cola took ownership of the the Hansen's and Blue Sky "natural soda" brands as part of its deal with energy-drink maker Monster(MNST) - Get Report . This was the first move made by Coke's new Craft Beverages segment, which it formed last March.
Despite the two beverage giants ramping up their craft soda businesses, the category may not lead to a huge sales lift right now. Beverage Digest estimates that craft soda only has 1% share of the roughly 9 billion-case U.S. soda market.