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) --


have taken to Tumblr

to speak out against



The Daily Beast

joint company CEO Stephen Colvin's plans to discontinue the magazine's Web site once the merger is complete.

" will cease to exist after the merger," Colvin said in the

New York Times

on Saturday. "Readers who type that URL into their browser will be redirected to, where


content will be housed."

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Last week the two news outlets

announced plans to merge

. The joint venture will be equally owned by


owner Sidney Harman and Barry Diller, CEO of

The Daily Beast's

parent company



. Tina Brown, co-founder and editor in chief of

The Daily Beast

, will also become the new editor in chief at



In response to Colvin, an anonymous group of

employees created a Tumblr page titled "Save -- A Defense of"

The blog has one post dated Nov. 14 explaining why it "would be a mistake to close the award-winning Web site of



The anonymous author wrote that by merging the two sites, the new company will likely lose visitors. While the venture hopes the


will absorb


5 million unique monthly visitors, the author points out that more than 60% of


visitors come in through its partnerships with MSNBC and MSN, as well as its social networking connections.

"Tina Brown is a legend, and we're excited for her, and the future of


," the post reads. "But if she does make the decision to fold

, here's what we hope everyone remembers: In the face of indifference, condescension and even outright hostility from its print counterpart; with little to no resources... the small but tireless staff at consistently created editorial work that made waves."

"Whatever happens to


," the post concluded, "we are all proud to have played a part in that."

In response to the Tumblr page and the reports that followed,

Brown tweeted

, "Woah!'s superb content will live on under its own banner & in URLs on the new site. Not shutting down, combining."

-- Written by Theresa McCabe in Boston.

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Theresa McCabe


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