Netflix Won't Be Bought by Amazon, Poll Says

Despite rumors last week that Netflix will be acquired by Amazon, <I>TheStreet's</I> users say it's unlikely.
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) --


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won't be subsumed by


(AMZN) - Get Report

, according to


latest poll, despite a whole lot of recent scuttlebutt to that effect.

Rumors of a potential takeover of the DVD by mail company surfaced last week, sending the stock up 10%. Still, a whopping 73% of voters responded that they don't foresee an Amazon deal. Only 27% of


readers said a buyout is likely.

Talk of an Amazon-Netflix merger has surfaced numerous times over the last several years, and each time analysts and industry observers say the claim is unfounded, as Amazon already has the capability to stream movies on its own and the DVD-by-mail business isn't a long-term prospect.

One thing, however, seems obvious: The brick-and-mortar business for renting movies is nearly finished, which should boost Netflix's market share even further.

Movie Gallery

announced earlier in the month that it's shuttering all of its stores and going into liquidation. Blockbuster has also been closing hundreds of locations recently, choosing to instead focus on rolling out DVD kiosks.

Still, competition is popping up for Netflix. For one,

Best Buy

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is on the verge of launching its own

video download service


This week, the electronics retailer announced plans to roll out its new CinemaNow digital entertainment platform later this month. The new business line will provide customers with instant access to newly released movies and television shows, either through renting or purchasing.

No subscription will be required; the service will work on a pay-as-you-go basis, like a cross between Neftlix's streaming service and


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While Netflix surely has some threats,


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new television may also give it a boost. The company revealed its "smart" TV during the Google I/O conference this week and said it will go on sale at Best Buy in the fall. The device will combine Internet and TV technology and Google showed off how Netflix and Amazon were integrated into the TV.

Shares of Netflix ended the week down 1% to $99.47.

-- Reported by Jeanine Poggi in New York.

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