By Ian Wyatt

NEW YORK (

TheStreet ) -- It's not easy for large institutions to reinvent themselves. Look at

Blockbuster

. The video rental outlet was asleep at the wheel while

Netflix

(NFLX) - Get Report

and

Coinstar

(CSTR) - Get Report

zipped right past it to grab market share. Blockbuster soon crumbled into bankruptcy.

Even mega-cap multinationals like

International Business Machines

(IBM) - Get Report

have faced similar challenges. The need to innovate in a complex and rapidly developing competitive landscape means nothing is assured.

Nowhere is the speed of innovation more apparent than in world of transactions. Twenty years ago, most of us carried cash -- no more. Now we purchase items with a quick swipe of a credit card, debit-card, or just by punching a few keys on a mobile phone.

Small-cap investors have a few ways to play this trend, and

NCR Corporation

(NCR) - Get Report

is worth a hard look. In the era where cash registers have morphed into point-of-sale terminals, NCR is one of many companies producing the devices that take our money or plastic at the checkout counter.

The company has global name recognition as the king of the cash register. Since the National Cash Register Company was founded in 1884, the company has become a technology pioneer. One of its scientists discovered liquid crystal displays, it developed the first transistorized business computer; and it was the first to commercialize bar code scanners.

Now it's emerged as a player in ATMs, self-service kiosks, point-of-sale devices and document-imaging devices. It's also in an entertainment-distribution venture with Blockbuster as that company tries to reinvent itself.

The fallen angel will soon roll out 10,000 DVD kiosks, a move that has garnered key exclusivity deals with Warner Brothers, Universal Studios and 20th Century Fox.

NCR's stock has moved higher along with the rest of the market since September of 2010.

NCR had a rough time in the 1990s as a subsidiary of

AT&T

(T) - Get Report

, before being spun off in 1997. Just over a decade later, in 2009, the company pulled its Rust Belt roots from Dayton, Ohio and moved headquarters to Duluth, Georgia.

On the competitive front, NCR faces-off against

Diebold

(DBD) - Get Report

and Germany's

Wincor Nixdorf GmbH & Co.

) in the ATM business, especially as it targets increased overseas expansion. It goes head-to-head with IBM and

Hewlett-Packard

(HPQ) - Get Report

for retail sales terminals.

During the just-completed fourth quarter, NCR expanded its portfolio by announcing the acquisition of Mobiqa, a provider of tickets, boarding passes, downloadable applications and coupons for the travel, entertainment and retail industries.

The last two recession years have not been overly kind to NCR -- cash flow decreased by $241 million in 2008 and $260 million in 2009. But indications are that when the company reports 2010 results on Feb. 3, cash flow will show marked improvement. The company carries little debt, and has roughly $360 million in cash on the books.

The company is also in the midst of a $210 million share repurchase, which could give the stock a boost.

In a Jan. 24 interview with

Bloomberg

, CEO Bill Nuti said NCR turned in record sales of retail self-service checkout stations in 2010, and is looking for at least 10% growth in 2011. Retailers like

Home Depot

(HD) - Get Report

are cutting employee costs by installing the company's self-serve devices. It also has partnered with

Wal-Mart

(WMT) - Get Report

on checkout terminals.

The company also just announced that it would be working to replace hundreds of ATMs for

JPMorgan Chase

(JPM) - Get Report

that can scan cash and checks without a deposit envelope. Additionally, it is making moves into more emerging markets, especially China where it already has a substantial presence.

Mr. Nuti also noted in the story that NCR controls 80% of the U.S. airport kiosk market, serving up tickets for

Delta Air Lines

(DAL) - Get Report

and

Hertz Global Holdings

(HTZ) - Get Report

, among others.

NCR is expected to report full year 2010 results on Feb. 3. Analysts polled by

Thomson Reuters

are looking for quarterly earnings per diluted share of $0.51, and full-year EPS of $1.48, up from $0.37 and a loss of $0.21, respectively, the year before.

I consider NCR a nice value play, especially since the stock carries a forward P/E of just 10.8 and a PEG ratio of only .53.

Wyatt Investment Research, founded in 2001 as a publisher of newsletters, offers independent investment research of financial markets, stocks, bonds, ETFs and mutual funds to about 250,000 individual investors. The company is led by founder Ian Wyatt, who serves as publisher and chief investment strategist.