NEW YORK (

TheStreet

) -- NBC is driving traffic to its Web site through

Wuphf.com

, a site it created based on a fictional Internet company mentioned in last night's episode of

The Office

.

In last night's episode, Dunder Mifflin employee Ryan Howard, played by the show's writer and executive producer B.J. Novak, introduced Wuphf.com, a start-up social networking site.

"Wuphf.com is a crazy revolutionary program that ties all your communication portals together," the made-up Web site states in its "About" section. "Join today and link up your, emails, faxes, text messages, voicemails, tweets, chat programs, and pages with a single "wuphf!"

While a service like this doesn't actually exist,

General Electric's

(GE) - Get Report

NBC made the Web site a reality. On the site, visitors can check out Howard's self-serving biography, read fake customer testimonials and see the profit projection chart that was seen in the episode.

On the investors section of the site, a letter from Howard is posted encouraging visitors to invest in Wuphf.

"Looking back, don't you wish you bought Google stock back in 2002? Don't you regret not buying Microsoft bonds back in the early 90s? Now's your chance to right all the wrongs of your past," the fake letter says. "Invest in Wuphf today."

While the Web site doesn't offer the actual tool, Wuphf.com visitors can buy real Wuphf t-shirts, and download a bumper sticker or a Wuphf fax cover sheet.

--Written by Theresa McCabe in Boston.

>To contact the writer of this article, click here:

Theresa McCabe

.

>To follow the writer on Twitter, go to

@TheresaMcCabe

.

>To submit a news tip, send an email to:

tips@thestreet.com

.

Disclosure: TheStreet's editorial policy prohibits staff editors and reporters from holding positions in any individual stocks.