Morning Playbook: Dividend.com

Better-than-expected jobless claims and positive sales reports from retailers are buoying the market.
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NEW YORK (

TheStreet

) -- The market is looking good at the start. A better-than-expected jobless claims report and strong monthly retail sales figures from various companies are helping lift sentiment. Here are some of the early highlights to check out.

Story Stocks

Alcoa

(AA) - Get Report

: Stock is higher following company's Q3 results.

Aeropostale

(ARO)

: Shares are higher on strong September sales and raised guidance.

Barnes & Noble

(BKS) - Get Report

: Stock is flat as company raises guidance.

J.C. Penney

(JCP) - Get Report

: Shares ares slightly lower despite company raising guidance.

Marriott International

(MAR) - Get Report

: Shares are lower following company's third-quarter results.

Pepsico

(PEP) - Get Report

: Stock is slightly higher after company reports earnings.

Ross Stores

(ROST) - Get Report

: Shares are higher after company raises third-quarter guidance.

Target

(TGT) - Get Report

: Shares are slightly lower despite company seeing estimates above views.

TJX Companies

(TJX) - Get Report

: Stock is higher after company raises guidance.

Upgrades to Watch

Arch Coal

(ACI)

: Goldman Sachs raises price target to $24.

Alpha Natural Resources

(ANR)

: Goldman Sachs raises price target to $50.

Ansys

(ANSS) - Get Report

: Deutsche Bank raises stock to a buy. $45 price target.

Peabody Energy

(BTU) - Get Report

: Goldman Sachs raises price target to $50.

Clorox

(CLX) - Get Report

: Deutsche Bank raises stock to a buy. $66 price target.

Consol Energy

(CNX) - Get Report

: Goldman Sachs raises price target to $54.

ConocoPhillips

(COP) - Get Report

: Morgan Stanley raises estimates. $55 price target.

California Pizza Kitchen

(CPKI)

: KeyBanc raises stock to a buy. $18 price target.

Costco

(COST) - Get Report

: Janney Montgomery Scott raises estimates. $65 price target.

eBay

(EBAY) - Get Report

: Kaufman Bros. raise stock to a buy. $29 price target.

Equinix

(EQIX) - Get Report

: Piper Jaffray raises estimates. $108 price target.

Gardner Denver

(GDI) - Get Report

: KeyBanc raises stock to a buy. $42 price target.

GameStop

(GME) - Get Report

: Wedbush Morgan raises stock to an outperform. $34 price target.

Goldman Sachs

(GS) - Get Report

: Deutsche Bank initiates stock with a buy rating. $220 price target.

ImmunoGen

(IMGN) - Get Report

: Brean Murray initiates stock with a buy. $14 price target.

Internet Brands

(INET)

: Needham initiates stock with a buy rating. $11 price target.

Jefferies

(JEF) - Get Report

: Keefe, Bruyette & Woods raises estimates. $26 price target.

JMP Group

(JMP) - Get Report

: Keefe, Bruyette & Woods raises estimates. $10.25 price target.

King Pharmaceuticals

(KG)

: Lazard Capital Markets initiates stock with a buy rating.

Massey Energy

(MEE)

: Goldman Sachs raises price target to $37.

McKesson

(MCK) - Get Report

: Barclays Capital raises estimates and price target to $65.

Monsanto

(MON)

: Morgan Stanley raises estimates.

Morgan Stanley

(MS) - Get Report

: Deutsche Bank initiates stock with a buy rating. $36 price target.

Monster Worldwide

(MWW)

: JP Morgan raises stock to an outperform. $24 price target.

Northeast Utilities

(NU)

: Wunderlich Securities initiates stock with a buy rating. $27 price target.

Palm

(PALM)

: Piper Jaffray raises price target to $24.

Piper Jaffray

(PJC) - Get Report

: Keefe, Bruyette & Woods raise price target to $51.

Perrigo

(PRGO) - Get Report

: SunTrust Robinson Humphrey initiates stock with a buy rating. $41 price target.

PSS World Medical

(PSSI)

: Barclays Capital raises estimates. $24 price target.

Rackspace

(RAX)

: Goldman Sachs raises stock to a buy. $23 price target.

Telesp

(TSP)

: Credit Suisse raises price target to $31.

Yahoo

(YHOO)

: Kaufman Bros. raises estimates. $19 price target.

Downgrades to Watch

BB&T

(BBT) - Get Report

: UBS initiates with a sell rating. $21 price target.

Comerica

(CMA) - Get Report

: Credit Suisse cuts stock to a neutral. $27 price target.

Duff & Phelps

(DUF)

: Keefe, Bruyette & Woods cuts estimates. $22 price target.

Family Dollar Stores

(FDO)

: Barclays Capital cuts price target to $28.

FormFactor

(FORM) - Get Report

: Citigroup cuts estimates. $30 price target.

FPL Group

(FPL) - Get Report

: Morgan Stanley cuts price target to $53.

L3 Communications

(LLL) - Get Report

: Goldman Sachs cuts stock to a "conviction sell". $66 price target.

NCR

(NCR) - Get Report

: KeyBanc cuts stock to a hold.

PNC Finanical

(PNC) - Get Report

: UBS initiates with a sell rating. $37 price target.

Sun Trust Banks

(STI) - Get Report

: UBS initiates with a sell rating. $15 price target.

Tata Motors

(TTM) - Get Report

: Deutsche Bank cuts stock to a hold.

Wells Fargo

(WFC) - Get Report

: UBS initiates stock with a sell rating.

Other Key Indices to Watch

Gold

(GLD) - Get Report

: Gold prices are hitting new highs in the early going.

Oil

(USO) - Get Report

: Oil prices are up slightly so far.

Treasuries

(TLT) - Get Report

: Bond prices are up despite the early strength in stocks.

What's the Trade?

I am watching the retail stocks to see if they can hold the early gains from the start. They will be the key indicators as to which direction the market heads today.

Be sure to visit our complete

recommended list of the Best Dividend Stocks

as well as a

detailed explanation of our ratings system

.

Written by Tom Reese in Brigantine, N.J.

At the time of publication, the author had no positions in stocks mentioned, although positions may change at any time.

Tom Reese and Paul Rubillo are senior editors of Dividend.com. Visit Dividend.com for more dividend stock ratings, picks, news, and analysis for long-term and income-seeking investors.