McRib Locator: Elusive Sandwich Captivates Searchers

The McRib Locator is aiding fans of McDonald's famously hard to find sandwich.
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NEW YORK (

TheStreet

) -- Lovers of the

McDonald's

(MCD) - Get Report

McRib sandwhich have a new tool at their disposal to locate the hard-to-find item, the

McRib Locator.

The McRib Locator was created by Alan Klein to help frustrated fans find the elusive hot sandwich.

McRib enthusiast Klein said that 5 years ago he saw the sandwich on a McDonald's menu near his childhood home in South Dakota and it rekindled his love of McRibs. "It made me start thinking it would be nice to know where they were," Klein said.

Two years later, Klein launched the Web site devoted to helping fans find the sandwich.

Many McRib fans are accustomed to seeing the sandwich appear on McDonald's menus, only to disappear within weeks.

"It doesn't sell well all year long because people get tired of it," says McDonald's USA president Jan Fields told the

Wall Street Journal

.

The McRib is expected to return to the McDonald's menu on Nov. 2, but will only be available for about six weeks.

-- Written by Theresa McCabe in Boston.

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