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McGruff to Ring Nasdaq Bell

The animated crime dog celebrates 25 years.
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Nasdaqundefined said McGruff the Crime Dog will ring its closing bell Monday.

The New York-based market said Peggy Conlon, CEO of the Advertising Council, and Darryl Jones, a vice president at the National Crime Prevention Council, will ring the closing bell at 4 p.m. EDT to celebrate 25 years of urging Americans to take a bite out of crime. They'll ring the bell at Nasdaq's Marketsite in Manhattan's Times Square.

A trench coat-wearing animated dog first appeared at a New York City press conference in 1979, according to the

National Crime Prevention Council Web site. The dog was named McGruff on July 1, 1980, after the suggestion of the name-the-dog contest winner, Officer John Isbell of the New Orleans Police Department.

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In 1984, the Post Office released a McGruff stamp.

On Friday, Nasdaq rose 30 cents to $25.