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NEW YORK (TheStreet) -- McDonald's (MCD) - Get McDonald's Corporation (MCD) Report will report fourth-quarter and full-year earnings results Friday. Its stock is down more than 11% from its 2012 high of $102.22. It has become too cheap to ignore, especially with McDonald's paying a dividend yield of 3.74%.

The stock has lost more than 8% over the past six months and is down 3% in 2015, compared with declines of 1.73% and 1.77% in the Dow Jones Industrial Average (DJI) and in the S&P 500 (SPX) , respectively. McDonald's entire year-to-date stock loss has come over the past six trading sessions since the stock closed at $94.36 on Jan. 8. There has been no news to justify it.

Weak comparable same-store sales remain the key issue hurting McDonald's. The company recently said it expects its fourth-quarter results to be negatively impacted by weak revenue, a stronger U.S. dollar and a supplier issue in China.

The China issue occurred last July when Shanghai Husi, which supplies meat to bothYum! Brands (YUM) - Get Yum! Brands, Inc. (YUM) Report and McDonald's, was accused of re-labeling expired meat and deliberately ignoring proper food safety protocols. While McDonald's apologized for the incident, it is still being hurt from the negative publicity.

McDonald's has begun to take innovative steps to win back customers, and not just in China. McDonald's once prided itself on the billions of customer served; now it's focusing on serving individuals.

To better compete with Chipotle Mexican Grill (CMG) - Get Chipotle Mexican Grill, Inc. Report and other quick service restaurants, McDonald's has launched its Create Your Taste platform, which enables customers to build their own burgers.

This move may start off with a focus on burgers, but if successful McDonald's will expand it to other menu items. This could help McDonald's win back customers from higher-priced but popular chains including Five Guys, Smashburger and Shake Shack. In its attempt to rebrand itself the company will unveil new packaging, new signs and new uniforms for its workers.

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But for now, given the projected weak comps, analysts are taking a wait-and-see attitude with McDonald's. The company is projected to grow earnings at an annual rate of 5% in the next five years. The stock has an average 12-month price target of $95.50, which is more than 5% higher from Tuesday's close.

Considering all of the bad news is priced into the stock, it is worth the risk -- especially with that 3.74% yield.

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TheStreet Ratings team rates MCDONALD'S CORP as a Buy with a ratings score of B. TheStreet Ratings Team has this to say about their recommendation:

"We rate MCDONALD'S CORP (MCD) a BUY. This is driven by a few notable strengths, which we believe should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks we cover. The company's strengths can be seen in multiple areas, such as its notable return on equity, expanding profit margins and largely solid financial position with reasonable debt levels by most measures. We feel these strengths outweigh the fact that the company has had sub par growth in net income."

You can view the full analysis from the report here: MCD Ratings Report

This article is commentary by an independent contributor. At the time of publication, the author held no positions in the stocks mentioned.