The tech-laden McDonald's (MCD) - Get Report restaurant of the future will soon arrive in the land of sauerkraut and bratwurst. 

The Golden Arches said Monday it will be investing €500 million ($557 million) to modernize its restaurants in Germany. About 72 "restaurants of the future" in Germany will start offering custom-made burgers, improved children's play areas and table service on Monday. The novelty for Germans in the restaurants will be a "make your Mac" option, where customers can choose their ingredients by tapping on giant touch-screen kiosks.  

McDonald's says most of its 1,472 locations in Germany will be redesigned by the end of 2019.

Germany is just the latest example of McDonald's attempting to improve its image at its more than 35,000 restaurants worldwide, while using technology to bolster customer service. According to a source who attended the annual McDonald's Worldwide Convention in April, the company has self-ordering kiosks (picture below) in about 600 U.S. restaurants. By year's end, it plans to have them in 1,000 locations. 

McDonald's expects to remodel 400 to 500 restaurants in the U.S. this year, with enhancements including the addition of side-by-side drive-thrus and potentially, digital menu boards in all restaurants.

Meanwhile, more than 90% of McDonald's restaurants in France boast digital ordering kiosks. And while McDonald's continues to be hush-hush on its broader roll-out plans for digital-ordering, it's believed that Australia and the U.K. -- which often serve as testing grounds for new initiatives -- also have many restaurants with the kiosks.

McDonald's has pegged its capital expenditures at $2 billion in 2016, with half allocated to reinvestment in its best locations around the globe. The other half will be used to open roughly 1,000 new restaurants.

Wall Street may not be appreciating the impact of the company's under-the-radar push to become a custom-burger shop. Shares of McDonald's have only gained about 1.9% this year compared to a 3% rise for the Dow Jones Industrial Average. While McDonald's stock has roared to the tune of 26% over the past year, an argument could be made it has been driven by early benefits of cost cuts and a sales boost from the launch of all-day breakfast -- not more consumer-friendly restaurants attracting customers who haven't visited in ages.