Last year, Kraft said that it was merging with H.J. Heinz. two well-known, global brands teaming up for growth -- not a bad story.
Kraft was deemed incredibly cheap, so inexpensive, in fact, that shareholders received a massive special cash dividend, plus stock in the newly formed company.
Kraft shareholders should say thank you to Warren Buffett, who was a large shareholder in H.J. Heinz, and to investment firm 3G Capital. The two combined own 51% of the new company, Kraft Heinz (KHC) - Get Report .
"I am delighted to play a part in bringing these two winning companies and their iconic brands together. This is my kind of transaction, uniting two world-class organizations and delivering shareholder value," Buffett said during the merger announcement.
"I'm excited by the opportunities for what this new combined organization will achieve," he said.
Let's just say we drink the same Kool-Aid.
Kraft Heinz's dividend yield is 3.01%, and its iconic, global brands generate more than $18 billion in sales per year. Aside from Heinz, Kraft and Kool-Aid, the company's brands include Capri Sun, Cracker Barrel Cheese, Grey Poupon, Jell-O, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia Cream Cheese, Planters and Velveeta.
Kraft Heinz is the third-largest food and beverage company in North America, and it has strong international exposure, which puts it in a strong position if the dollar breaks its uptrend.
And the company has had strong price action and a positive technical picture, and its moving average convergence divergence has been curling up, which should drive the stock higher.
This article is commentary by an independent contributor. At the time of publication, the author held no positions in the stocks mentioned.