Kmart's CEO Says Martha Stewart Sales Are Up

The executive reportedly says sales of the chain's Martha Stewart housewares products are higher than a year ago.

Author:: TSC Staff
Publish date:: Nov 18, 2002 2:39 PM EST

Kmart's

chief executive reportedly said sales of the chain's Martha Stewart housewares products are higher than a year ago.

"We're seeing that the product is actually doing better than last year, on a per-store basis," said James Adamson, CEO of the bankrupt discounter, before a speech in Detroit, according to a

Reuters

report.

"We were very encouraged that people are separating Martha Stewart Living, the brand, from Martha Stewart, the personality. We continue to try to separate the two," Adamson said, according to the report.

Stewart, CEO of

Martha Stewart Living Omnimedia

(MSO)

, has been embroiled in an insider-trading scandal over the sale of her shares in

ImClone

(IMCL)

Adamson also said Kmart's same-store sales will be down less than 5% for the month of October, according to news reports.