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NEW YORK (TheStreet) -- Professional investors continue to sell short shares of GoPro (GPRO) - Get Free Report due to its valuation, while amateur investors continue to buy the stock, TheStreet's Jim Cramer said on CNBC's "Cramer's Mad Dash" segment. 

Cramer, the co-manager of the Action Alerts PLUS portfolio, warned investors that selling stock short based on valuation can result in some painful price action over the short- and intermediate-term. 

GoPro's products are no longer just for professional surfers and snowboarders, he added, it is now the go-to gift for the holidays. 

And for all of those investors who are concerned about competition, don't forget about GoPro's powerful ecosystem. Customers can edit their videos with the company's software and upload it to the Internet, he commented.

Even before the new products were introduced -- which received positive reviews from the Wall Street Journal -- GoPro already had twice the amount of orders than it did this time last year, Cramer concluded. 

-- Written by Bret Kenwell in Petoskey, Mich.

Follow @BretKenwell

At the time of publication, Cramer's Action Alerts PLUS had no position in companies mentioned.