Shares of Chipotle Mexican Grill (CMG) - Get Chipotle Mexican Grill, Inc. Report are up more than 3% on Wednesday after CLSA analyst Diane Geissler lifted her price target to $613 from $536 because of an uptick in restaurant customers last month compared with January, adding that the stock will be a "screaming buy" at some point this year.
Chipotle has had a challenging few months, with the Centers for Disease Control and Prevention last month concluding its investigation into E. coli incidents associated with the restaurant chain.
"It's a health and wellness play," Cramer said. "They bought a huge amount of stock back at $500" and "Chipotle is winning."
The company has launched an aggressive marketing and promotional campaign to win back customers. Chipotle plans to spend $50 million in the first quarter for the marketing campaign, which will continue through the summer.
At the time of publication, Cramer's Action Alerts PLUS had no position in companies mentioned.