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NEW YORK (TheStreet) -- Shares of ChannelAdvisor (ECOM) - Get Channeladvisor Corporation Report are down a whopping 53% on Tuesday, after the company lowered its revenue guidance for the fourth quarter. 

It seems like the big technology companies have pretty much figured out that they don't need ChannelAdvisor's service, TheStreet's Jim Cramer, co-manager of the Action Alerts PLUS portfolio, said on CNBC's "Stop Trading" segment. 

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Instead, companies should just "give the money to Google (GOOGL) - Get Alphabet Inc. Class A Report (GOOG) - Get Alphabet Inc. Class C Report ," Cramer commented. Shares of the search giant are higher by 2.25%, a welcome sign for investors. The stock has been a laggard over the past year, down roughly 13%. 

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It's unclear whether this will be the catalyst to get shares moving higher, but ChannelAdvisor stock has been a "black hole," Cramer said. 

While ChannelAdvisor's management didn't come out and say it, Cramer said the company's pain is Google's gain

- - Written by Bret Kenwell

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At the time of publication, Cramer's Action Alerts PLUS was long GOOGL.