When sizing up the nation's retailers for this holiday season, Jim Cramer, portfolio manager at TheStreet's Action Alerts PLUS and host of CNBC's 'Mad Money,' said Amazon's (AMZN) - Get Report stock is going higher because the company's business model is so good.

"This is going to be an Amazon holiday season," said Cramer, as he answered viewers' questions from the floor of the New York Stock Exchange Wednesday that were submitted via social media.

Viewers asked about Nordstrom (JWN) - Get Report , Tiffany (TIF) - Get Report and J.C.Penney (JCP) - Get Report , which reported better than expected same-store sales. Cramer said he's not going to roll the dice on Nordstrom, because Macy's (M) - Get Report  reported disappointing sales and he favors Amazon among the retailers.

One viewer asked about Horizon Pharma (HZNP) - Get Report , now that Express Scripts (ESRX) has sued the company over a dispute regarding pharmacy drug sales. Cramer responded that the market is correct is pushing Horizon's stock lower and he recommended Allergan (AGN) - Get Report , saying that stock continues to be a winner.

Cramer was asked why Shake Shack (SHAK) - Get Report stock is falling, after reporting a good quarter. Cramer responded that the stock is expensive. He added that Shake Shack is a small chain and, when compared to McDonald's (MCD) - Get Report , the Golden Arches fast-food chain represents a better value.

Another viewer asked about the upcoming separation of Synchrony Financial (SYF) - Get Report from General Electric (GE) - Get Report , and Cramer responded that you want to own both of these stocks.

Finally, Cramer was asked if Nike (NKE) - Get Report will outperform Apple (AAPL) - Get Report next year. Cramer likes both of these stocks, but said picking the outperformer between the two for next year is too early to predict and for now is just a "fun parlor game."

As the Federal Reserve begins tightening interest rates, Cramer added his commentary about stocks will be changing. In market commentary, Cramer wrote for TheStreet's  Action Alerts PLUS that "we have become increasingly bearish on the stock market over the last few days." He added that he sees a "relatively muted environment for domestic stocks."

Cramer answers questions from social media daily in a segment with TheStreet TV. He's on Facebook and Twitter. Find him @JimCramer. Use hashtag CramerQ.

At the time of publication, Cramer's Action Alerts PLUS had positions in Allergan and Apple.