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Did you miss last night's "Mad Money" on CNBC? If so, here are Jim Cramer's top takeaways for today's trading.
Cramer asked about celebrity endorsement deals and whether they've gotten out of hand in the footwear world. Knight said Nike uses a "sharp pencil" when it calculates the return on their investments and has turned down deals that don't make sense. But in the case of one celebrity, Michael Jordan, the deal came together in storybook fashion.
Knight said Jordan was not only a great athlete, but also a dramatic player and showman who became a brand in and of himself. Many younger consumers don't even know who Michael Jordan is, he quipped, but still wear his shoes.
Turning to the price of footwear, Knight said the consumer tells Nike if prices are too high. The important factors are fashion, comfort and helping people perform. If you can provide those three things, then a shoe becomes worth a lot to a person.
Finally, when asked about the Olympics, Knight said it is the pinnacle of athletics and the fashion runway where Nike can show off how great its products really are.
: In his second "Executive Decision" segment, Cramer spoke with Benno Dorer, CEO of Clorox, the consumer packaged goods giant with a 2.4% dividend yield.
Dorer said that what makes Clorox unique is it has growth where others don't. They have become experts at taking out costs, then reinvesting those savings back into the business. That's how the company has been able to increased volume growth by 7% this quarter.
Clorox is also a leader in innovation, Dorer added, having just introduced products including Fresh Step cat litter with Febreeze odor control built right in. Clorox has also grown its Kingsford charcoal business to half a billion dollars a year, adding over $100 million in sales in just the past three years.
Following and engaging customers has also become key to Clorox' success, which is why the company is now spending a full 40% of its media budget on digital and social programs.
Cramer said Clorox just delivered one of the best consumer packaged goods quarters he's ever seen.
R.R. Donnelley (RRD) - Get R.R. Donnelley & Sons Company Report : In his third and final interview, Cramer sat down with Tom Quinlan, president and CEO of R.R. Donnelley, a company that plans to split itself into three pieces and is also rumored to be a takeover target for Xerox (XRX) - Get Xerox Holdings Corporation Report .
Quinlan said he won't comment on the rumors but did confirm Donnelley is on track for the spinoffs announced. He said after failing to unlock the full value of the $500 million in free cash flow that Donnelley generates, the board decided three separate entities would be the best course of action.
Quinlan noted that two of the three proposed spinoffs will trade at higher multiples than Donnelley currently trades at, and future acquisitions will remain part of the strategy at all three companies.
Cramer said whether or not the rumors are true, Donnelley is a terrific investment.
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At the time of publication, Cramer's Action Alerts PLUS had no position in stocks mentioned.