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NEW YORK (TheStreet) -- Shares of Rocket Fuel (FUEL) and Noodles & Company (NDLS)  took a dive Friday, down 25% and 28%, respectively, after both companies reported disappointing earnings. 

Rocket Fuel's conference call was "just miserable," said Jim Cramer, co-manager of the Action Alerts PLUS portfolio, during CNBC's "Mad Dash" segment. Management had very little visibility into its business, which is never a good sign, he added. The stock has been hammered relentlessly over the past 52 weeks, down about 80%. 

Despite growing revenue 63% year over year, the results fell short of analysts' expectations. Guidance for the next quarter was also disappointing. 

Noodles & Company NDLS and Rocket Fuel FUEL data by YCharts

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Noodles also hosted "one of the more disappointing conference calls," Cramer said. 

While other restaurants including Denny's Corp. (DENN) , Fiesta Restaurant Group (FRGI)  and Bloomin' Brands (BLMN) seem to be doing fine, Noodles is clearly struggling. The company missed on revenue estimates and reported comparable-store sales of just 1.3%.

Management said it didn't promote enough, but Cramer said it's a lack of execution and the fact that Noodles doesn't have the right product for the consumer. 

--Written by Bret Kenwell

Follow @BretKenwell

At the time of publication, Cramer's Action Alerts PLUS had no position in companies mentioned.