Shares of Columbia Sportswear (COLM) - Get Report are up Friday after the company beat on earnings per share and revenue expectations. 

This earnings beat relieved TheStreet's Jim Cramer, co-manager of the Action Alerts PLUS portfolio since came when investors have become very downbeat on the retail and apparel sector, he said on CNBC's "Mad Dash" segment. 

Columbia, the maker of outdoor sports apparel and Sorel boots, is a "very high-end North Face," Cramer added, which was why investors were concerned after VF Corp. (VFC) - Get Report , maker of the real North Face apparel, reported disappointing earnings. 


VFC and COLM data by YCharts

TST Recommends

Image placeholder title

Columbia Sportswear puts to bed any concerns over the high-end sportswear market, Cramer asserted. "This company is firing on all cylinders," he said, and the shares are up nearly 49% over the past year. 

Globally, Columbia growth has been by double-digit percentages, driven by having an impressive product lineup, Cramer said. 

Management continues to execute at a very high level and is making sure it has the correct products on the shelves going into the holiday season. In fact, orders remain strong, so it's likely that next quarter will be good, too, he concluded. 

At the time of publication, Cramer's Action Alerts PLUS had no position in companies mentioned.