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NEW YORK (TheStreet) -- Jim Cramer, the co-portfolio manager of Action Alerts PLUS, bought Starwood Hotels (HOT)  and then bought more, and added to AAP's position in EOG Resources (EOG) - Get EOG Resources Inc. Report this week. 

Cramer said Starwood acting CEO Adam Aron recognizes there's a lot of value in the company, which recently sold off its time-share business. Cramer said Aron could go the Marriott (MAR) - Get Marriott International Report way to a spinoff, he could put the company up for sale or he could start growing the inventory.

"There are so many ways for Starwood to win that I thought we had to get in right now," Cramer said. "I wanted a lot of stock at this level so we could double down if the stock ever breaks away."

Too much love is the reason the portfolio sold off Lululemon (LULU) - Get lululemon athletica inc. Report. Cramer said the company "is starting to do better but the problem is that it got loved again." The time to get in on the stock is when people don't like them. "And you want to get out of the stock when people love them."

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Cramer said Lululemon really needs to show that it can take on Nike (NKE) - Get Nike Inc. Report and UnderArmour (UA) - Get Under Armour Inc. Class C Report in a big way. And Lululemon has not been able to execute well, that's the problem.

Twenty-First Century Fox (FOX) - Get Fox Corporation Reportdid not report earnings as big as its rivals CBS (CBS) - Get CBS Corporation Class B Report and Walt Disney (DIS) - Get The Walt Disney Company Report. "We felt we were in too big on the stock," Cramer said. "We've sold what we have to sell and can hold it until it goes higher.

The portfolio added to its position in EOG. Cramer said the energy company is a really good operator and is the one energy company with the best balance sheet, the best prospects and the best drilling costs. He noted its drilling costs are remarkably better than they were two years ago.

Cramer says he likes best the fact that EOG shuts in its oil rather than sell it at a very low price. "They shut it in because their balance sheet isn't stretched at all," Cramer said.

At the time of publication, Cramer's Action Alerts PLUS had a position in EOG, FOX, HOT.