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NEW YORK (TheStreet) -- Assuming everyone and their brother is right and Google (GOOG) - Get Alphabet Inc. Class C Report is unfurling their own tablet today to compete with Apple (AAPL) - Get Apple Inc. Report, Amazon (AMZN) - Get Amazon.com, Inc. Report and the rest, what's the most important question to be asking?

The media is focusing on questions of price and size. 199 bucks and 7 inches seems to be media consensus, for whatever that's worth.

Said Bloomberg: "Google is aiming to capitalize on its own brand name. It also seeks to woo consumers with a slimmer device that features the latest software yet carries a lower price than the larger iPad."

If that is all Google is doing, it's destined to fail. At this point, Google is late to the tablet game. Even

Microsoft

(MSFT) - Get Microsoft Corporation Report

beat them to the announcement punch and we don't have to review iPad market share numbers.

And so the question still stands: With all Google is up against, what's the most important question to be asking?

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AllThingsD does traders a solid by getting right there in a headline: "Google Is Doing Android Tablets, but What Is It Doing to Make Tablets Better?"

They observe: "There are Android tablets in all shapes and sizes and running the gamut of prices from bargain basement to models that cost more than a comparable iPad." And conclude: "it's hard to imagine Google can have a hit tablet without some significant progress on the software and services front."

Size isn't everything, at least when it comes to tablets at this point in the game. Neither is price. Though the media will be focusing there, look for something -- anything -- new in software and service. If Google does not break new ground, their dreams of a foothold against Apple are broken before they even start.

At the time of publication, Fuchs had no positions in any of the stocks mentioned in this column.

Marek Fuchs was a stockbroker for Shearson Lehman Brothers and a money manager before becoming a journalist who wrote The New York Times' "County Lines" column for six years. He also did back-up beat coverage of The New York Knicks for the paper's Sports section for two seasons and covered other professional and collegiate sports. He has contributed frequently to many of the Times' other sections, including National, Metro, Escapes, Style, Real Estate, Arts & Leisure, Travel, Money & Business, Circuits and the Op-Ed Page.

For his "Business Press Maven" column on how business and finance are covered by the media, Fuchs was named best business journalist critic in the nation by the Talking Biz website at The University of North Carolina School of Journalism and Mass Communication. Fuchs is a frequent speaker on the business media, in venues ranging from National Public Radio to the annual conference of the Society of American Business Editors and Writers.

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