Some things never change. At least almost never.

The editors of

The Wall Street Journal

enlivened an otherwise dreary Wednesday last week by announcing the first changes to the

Dow Jones Industrial Average

in nearly six years. The move, in the midst of this incredible bull-market sprint, garnered intense attention from the public and the media.

Upon hearing the news, we delved into writing three separate stories. Rather than waxing on about the decline of the U.S. steel industry, we searched for potential stock-price implications. We looked at the

story on Feb. 28. We

reported

(correctly) that

U.S. Robotics

(USRX)

would make an announcement on Wednesday that concerned "DSL" technology. We leaned (incorrectly) toward

Amati

(AMTX) - Get Report

. USRX instead struck an alliance with

CS Telecom

, as we subsequently

reported

.

On Friday we showed what aggressive reporting can do: get you ahead of analysts. We reported that January

casino revenue

looked stronger than expected. One analyst reached by phone confessed he hadn't seen that news yet. Could be an early indicator that nuggets will continue to flow toward the glittering city in the desert.

In an effort to boost coverage and broaden appeal, we introduced another new column last week:

Eye on the Media

. This rotating piece will take a closer look at quirks in the business media. This week's story, by Managing Editor Jamie Heller, focuses on the media's slowness (us included) in reporting the woes of

momentum fund

investors.

We also introduced the first of two new fund features. On an alternating basis we'll focus on a

Latest Laggard

and a

Shooting Star

, based on performance over the past three months. We started with a

laggard

,

Robertson Stephens Growth & Income

fund

(RSGIX)

. Again, these features underscore our commitment to tell the good news -- and the bad news -- about the fund industry. In other words, we want to tell it like it is.

By Dave Kansas
Executive Editor

dkansas@thestreet.com