The following commentary comes from an independent investor or market observer as part of TheStreet's guest contributor program, which is separate from the company's news coverage.



) -- Mavericks rarely follow the status quo. In this tumultuous and uncertain economy, a business thrives when fresh voices are heard and dynamic ideas are cross-pollinated.

A work culture that promotes innovation and risks failure is essential.

Q: As the boss of a start-up, I am trying to instill creativity and originality among my employees. Any principles that you think are essential?

Good luck, my friend! The challenges of this economy are extraordinary. You have tremendous guts and I respect that.

A work culture that promotes innovation and risks failure is essential.

Here are a few of my own business practices that may help:

1. Create Synergy

"The creation of something new is not accomplished by the intellect but by the play instinct acting from inner necessity. The creative mind plays with the objects it loves." - Carl Jung, founder of analytical psychology.

Hire employees who love the work. Passion equates with innovation. That passion cannot be selfish. Employees must enjoy sharing.

Educate employees on how you make your business decisions. We are most successful when one decision builds on another and so on!

2. Promote Original Perspective

"Human diversity makes tolerance more than a virtue; it makes it a requirement for survival." - Rene Dubos, Pulitzer prize winning microbiologist.

We are not all the same as we are of different races, gender, socio-economic backgrounds, lifestyles, etc; our differences are our strengths.

Do not close the unique individual lens with which each one of us examines his/her own environment and negotiates his/her own choices and actions.

Encourage your employees to proudly bring their uniqueness "to life" at work. This will inspire their valuable creativity.

3. Fail Boldly

"When it is dark enough, you can see the stars." - Ralph Waldo Emerson American essayist and poet. Mistakes are inevitable. Rather than be ashamed and fearful when we fall down, we should gain a firmer understanding of certain frailties in our business model and become stronger.

Allow employees to take risks, and even if those risks don't lead to immediate reward. Support their bravery! Their efforts will eventually pay off in great dividends.

I wish you all the best and look forward to hearing about your companies' growth!

As always, send questions and comments to "Ask Noah" at You may also

check out my interview at the Dylan Ratigan Show.

Have a profitable and peaceful week,