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Trefis member expectations for Kindle sales are higher than the Trefis forecast. We estimate that Kindle hardware accounts for only around 1% of Amazon's (AMZN) - Get Inc. Report stock price. We currently have a Trefis price estimate of $107 for Amazon's stock, about 16% below the current market price of $127.

Over the last week, Trefis members have created forecasts for Kindle units sold, and their projections suggest slightly higher Kindle unit sales compared to the estimates of the in-house team of analysts at Trefis. Amazon's Kindle competes e-with



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Barnes & Noble


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Nook, and



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Kindle Units Sold

The average of Trefis member forecasts for Kindle units sold indicate an increase from 2.6 million in 2010 to 10.8 million by 2016, compared to the baseline Trefis estimate of an increase from 2 million in 2010 to 9.8 million by the end of the Trefis forecast period. The member estimates imply a small upside to the Trefis price estimate for Amazon's stock. In the past, Kindle unit sales have increased from 0.2 million in 2008 to 1 million in 2009.

Disagree? You can drag the forecast trend-line above to express your own view, and see the sensitivity of Amazon's stock to Kindle units sold.


complete analysis for Amazon's stock is here.

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Trefis Members constitute more than tens of thousands of users of the Trefis platform, inclusive of investors, financial analysts, and business professionals who use the Trefis platform to create their own models and price estimates.


is a financial community structured around trends, forecasts and insights related to some of the most popular stocks in the U.S.