Flashback Friday: The Poisoned Apple
It's finally Friday.

Happy Friyay!

I know it's been a long week, so I promise to make this short and sweet so you can make it to happy hour.

But, before we move on to the stories of the day, I want to remind everyone that Tuesday, Nov. 6 -- AKA this next Tuesday -- is the day for midterms. Remember to go vote! And, if you're feeling apathetic about it, just remember not voting could impact your portfolio

Also, keep up with TheStreet throughout next week as we'll have tons of midterm coverage. 

OK. OK, here's what you need to know before you head out for the weekend. 

Time to Trade BABA?

Real Money's Stephen Guilfoyle has some advice for investors. 

Anyone interested in Alibaba (BABA) should take a glance at what Guilfoyle has to say. 

"Alibaba reported the firm's second-quarter results this morning. The firm comfortably beat earnings expectations. Revenue, though up 54% year-over-year, did actually fall short of consensus view. The firm also cut their FY 2019 guidance to a range of $375 billion to $383 billion. This is versus what had been projected as a rough $395 billion, but has not really been taken poorly at all by the Street. The stock has been all over the place since early Friday morning, and is still flirting with last night's closing level as I bang out this note," he wrote.

"Would you pay $120 for BABA? The stock now trades at $150. Would you sell this name at $180? Alibaba will report earnings again in February 2019. Now some may call this risky, but let's take a look," he continued. 

Apple's Units Shouldn't Even Matter Anymore

TheStreet's Jacob Sonenshine breaks down why Apple's (AAPL) decision to stop reporting units shouldn't matter to investors. 

But it isn't sales volumes that matter to Apple anymore, many experts are starting to say. Apple provides premium products, enabling it to lift prices, which lifts gross margins, and are justified by the services a user can enjoy on the device. And those services of course are likely to have significant upside, perpetuating the spin wheel.

Greg Portell, lead partner of global consumer industries and retail at A.t. Kearney Consulting is "not really concerned about unit sales," he told TheStreet. The idea -- especially in a slowing market for iPhones -- is to "maximize profit from a slower growth base," Portell said. The next step is to "raise prices and maximize the associated revenue with those devices." That associated revenue is the services revenue, which accounted for 15.7% of Apple's total quarterly revenue, and grew 17% year-over-year.

If You Don't Trust Tim Cook, Don't Bother With Apple

Or at least, that's what Jim Cramer is saying

Still wary of Tim Cook, CEO of Apple, after the earnings release Thursday, Nov. 1? 

Jim Cramer says to stay away from Apple then. 

The founder of TheStreet thinks that investors who aren't confident in what Cook is doing with Apple should stay away form buying the stock. 

Apple is a holding in Cramer's Action Alerts Plus portfolio. And, as Cramer himself admits, he has a relationship with Cook and Luca Maestri, CFO. 

For investors who are feeling unsettled about Apple still, the company was Real Money's stock of the day Thursday. You can read all of Real Money's coverage of the company here.

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