Videos are becoming particularly important for Facebook's (FB) - Get Report 1.5 billion active users. So far, U.S. Facebook members have posted about 95% more videos than they did last year. The global increase is 75%. Overall, Facebook reports that there are about 8 billion daily video views on the site.

"I just think that we're going to be in a world a few years from now where the vast majority of the content that people consume online will be video," Facebook CEO Mark Zuckerberg recently said.

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Video is where the profits are going to lie. And now it looks like Facebook is going to team up with T-Mobile (TMUS) - Get Report , one of the country's top communications companies to enable users to watch even more. The deal, which centers on T-Mobile's Binge On video streaming benefit, would allow Facebook to boost its video services and should have long-range benefits for both companies.

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T-Mobile is the third most popular mobile carrier, behind only Verizon Wireless and AT&T Mobility. In this fiercely competitive space, T-Mobile has had to roll out perks to lure customers -- especially millennials.

In the most recent quarter, the company brought in 2.2 million new subscribers, largely thanks to these benefits, including Binge On.

Binge On allows customers to stream videos from a select list of sites without it cutting into their data minutes. About 90 different streaming services participate with the program, including Netflix, Walt Disney's ESPN, and Alphabet's YouTube. Although the video quality provided with Binge On isn't HD, the program is immensely appealing to subscribers who carefully adhere to their LTE allowance.

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T-Mobile has been in talks with Facebook for months about the social media company becoming a BingeOn partner. Facebook video-watching statistics would likely skyrocket, as would profits for both companies.

It's a win for Facebook and T-Mobile. Binge On would facilitate more video views for Facebook, which would also help the company's ambitious video marketing schemes. In addition, unlimited Facebook video views would make T-Mobile an increasingly attractive choice for a mobile carrier.

Facebook shares declined 2.5% in Friday trading. 

Analysts at Nomura downgraded T-Mobile today, from "buy" to "neutral," warning of the risks of increasing competition. However, by adding to services such as Binge On, T-Mobile is building an important aspect of its business. The downgrade news, combined with overall market panic due to the Brexit vote, sent the stock down by more than 6% Friday. That makes this stock an interesting growth play at a discount.

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This article is commentary by an independent contributor. At the time of publication, the author held no positions in the stocks mentioned.