Executive at Nextel's Boost Mobile Unit Quits

Peter Adderton claims the company didn't live up to promises after buying his firm.
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Nextel Communications


on Monday lost a top executive in what appeared to be a bitter contract dispute.

Peter Adderton, 36, the head of the company's youth-oriented Boost Mobile unit, which sells Nextel calling plans, features and cell phones designed specifically for young consumers, quit on Sunday. Nextel acquired a majority stake in the Australian company in 2002 and took full control earlier this year.

In a press release Monday, Adderton said: "When Nextel bought our company, it was made clear to me that Boost would continue to operate independently and that our job was to build a brand that could dominate the youth wireless market. Instead, they're trying to turn us into Nextel in jeans. Every day, Nextel reins us in a little more and makes us increasingly corporate. That's completely incompatible with what we're trying to accomplish."

There was no comment from Reston, Va.-based Nextel. It shares were up 10 cents, or 0.4%, to $23.11 in premarket trading.

Adderton founded Boost in 1999. It remains an independent company in Australia and New Zealand.