NEW YORK (TheStreet) -- The way we value energy startups will dramatically change in the very near future since there are a host of new ways economic energy disruption can impact valuation. That's very important for those contemplating putting capital to work in advanced energy.
Today's energy companies must allocate increased capital expenditures (CAPEX) on new emerging business segments that will be needed for day-to-day business activities.
One necessary area for meeting corporate needs is connecting with consumers like never before to deliver data and savings. This is something that has driven the recent IPO of OPOWER (OPWR) to reach over 32 million households already.
Other important new areas of business include sustainability, the social cost of carbon, social media communications, political lobbying, crisis management, meteorology, finance compliance and cybersecurity of critical energy infrastructure. Security in particular is something young energy startups and established power players like American Electric Power (AEP) - Get American Electric Power Company, Inc. Report and PSE&G, a subsidiary of PSEG (PEG) - Get Public Service Enterprise Group Inc Report, feel could become a bigger topic thanks to increased spending to secure the evolving smart grid from hackers.
Also, with global warming and carbon emissions more prominent than ever in the media, a seismic shift in allocations of CAPEX is likely, dramatically altering the valuation these companies fetch from investors or potential acquirers. That could bode well for young startups such as AltaRock Energy, Cool Planet, NuScale Power, LightSail Energy, Ambri, QBotix and others who are focused on solving issues related to geothermal, nuclear, offshore wind, solar, fuel cells and battery storage solutions.
It's pretty black and white. Private equity outfits like to know their money is going to appreciate, although that doesn't always work out that way. That being said, they are more cautious in their energy startup investments these days, post notable collapses seen in Solyndra and Fisker.
Conversations I've had with several funds points to new opportunities to fund startups advancing energy solutions that can sustain power disruptions from adverse weather conditions and lead to more efficiency energy distribution with lower carbon emissions vs. fossil fuels. That could bode well for young startups focused on solving issues related to geothermal, nuclear, offshore wind, solar, fuel cells and battery storage solutions.
There are always plenty of companies that will promise to save the world with better solutions. Yet with more and more stringent regulations on carbon emissions on the horizon, it can be much harder for energy startups to secure capital to commercialize their products, especially since investors may want more ownership stakes for their financial risk.
That makes the role of people at a company even more important. Companies are only as good as their employees. Therefore another economic disruption for energy companies will be the extra money needed to pay, train and retain more talented workers in a new energy world.
There is too much happening in social media for today's energy startups not to pay attention to their external communications presence, including crisis management pre/post natural disasters. So while energy startups are focusing on their technology, now they must have people in place to establish and maintain a communications presence in local communities and on platforms such as Twitter (TWTR) - Get Twitter, Inc. Report, Facebook (FB) - Get Facebook, Inc. Class A Report and Tumblr, now part of Yahoo! (YHOO) .
This new socially connected energy world will require more money to reach more consumers and that will affect much needed CAPEX for many startups. It will also likely keep investors interested in OPOWER, a company whose early success may have helped influence Apple (AAPL) - Get Apple Inc. (AAPL) Report to enter home energy management, a point also validated by Google's (GOOG) - Get Alphabet Inc. Class C Report acquisition of Nest for $3.2 billion.
Finally, today's energy startups also face opposition from those investors against investing in fossil fuels. With that said, I believe the real energy investment alpha for investors will come from Big Tech, not Big Oil. This suggests they will be new fascinating possibilities within energy that were not even considered five years ago.
That means how we value energy startups is about to get disrupted as much as the technology that will literally power us in the future. Stay tuned!
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John Licata does not own shares in any companies mentioned above. You can follow John on Twitter at bluephoenixinc.
This article represents the opinion of a contributor and not necessarily that of TheStreet or its editorial staff.