The sheer force of earnings season could crush your soul.

It has been my experience that only the mentally and physically strong survive a month's-long earnings season. Going back to my analyst days, I can vividly recall a colleague puking in a garbage can under the desk around midnight -- he just couldn't take the pressure of the day anymore. The numbers-crunching, the client calls, the speed in which everything was happening. As for me, I popped another Red Bull and powered through the night with a 30-minute nap. As they say on Instagram, it's good to be #blessed with great genes.

But today I feel a little like my former colleague -- with earnings season in full swing only the strong will survive. Quick takes on things: (1) PepsiCo (PEP) might have needed more meat on the bones with its first-quarter release. Great to see the company beat on sales and earnings, but commentary on the need to invest to boost the core carbonated business was a red flag. Mixed emotions on the quarter; Coke (KO) may be the better trade. PepsiCo is a holding in Action Alerts PLUS.

(2) I read the Facebook (FB) earnings call transcript at midnight and just couldn't find anything negative to warrant another pullback in the stock. One key advertiser reportedly has come back to the platform, others aren't pulling back. Numbers looked good. Said Brent Thill, the widely followed tech analyst at Jefferies: "We remain bullish on Facebook in social and believe the platform will continue to attract incremental advertising dollars with best in class ROI on a massive highly engaged user base. Our channel checks of both users and advertisers continue to point to upside for Instagram & core Facebook." At this point that makes sense to me. Facebook is a holding in Action Alerts PLUS.

Big Lineup Thursday

TheStreet will not just be in the conversation with regards to earnings season, we will be leading the conversation (which we often do). Coming up Thursday interview-wise fresh off their earnings reports: (1) UPS (UPS) Chief Financial Officer; PepsiCo Chief Financial Officer Hugh Johnston; Dunkin Donuts (DNKN) CEO Nigel Travis; Hasbro (HAS) CEO Brian Goldner. Big day, big insights popping - so keep checking back on our site throughout the day.

If you have questions for these executives, hit me up on Twitter at @BrianSozzi.

Staying on the interview theme, TheStreet caught up with Abercrombie & Fitch (ANF) CEO Fran Horowitz exclusively inside the New York Stock Exchange on Wednesday. Horowitz and her team have driven a 120% increase in the stock price the past year -- indeed one heck of a story considering the company is a legacy brand that operates in the mall. Watch our interview with Horowitz here.

Two Big Events 

No apologies on this one -- TheStreet is going to blow rivals out of the water with its two upcoming conferences. Sorry Sohn. No offense, 13D. What's SALT? Check out the headliners at our sister publication The Deal's corporate governance conference on June 7: Jim Cramer, Nelson Peltz, Paul Singer, Macy's (M) CEO Jeff Gennette, Qualcomm (QCOM) CEO Steve Mollenkopf, Panera Bread founder Ron Shaich. Head here to register. I mean, really, how can you not be at this one?

And then hot off another strong quarter Wednesday evening, TheStreet's founder Jim Cramer will host PayPal (PYPL) CEO Dan Schulman and other investing experts on May 5 for our "investor boot camp." An entire day of investing awesomeness. The event is on May 5, so hurry up and register here -- it's just about sold out.

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