NEW YORK (
) -- As the
e-reader war intensifies,
Barnes & Noble
has announced that it is offering a lower-priced Nook.
The Nook Wi-Fi is currently available online at nook.com and bestbuy.com for $149. Barnes & Noble is also lowering the price of its original Nook, which boasts both 3G and W-Fi capabilities, to $199 from $259. This now undercuts the price of
Kindle, which is $259 and does not provide Wi-fi service.
More On The E-Reader
Is the E-Reader Dead?
Both Amazon and Barnes & Noble are making a concerted effort to bring the e-reader devices to the masses, forming exclusive partnerships with
This also follows
launch of its own e-reader, the Kobo, which retails at $150. The device is scheduled to ship on June 17.
also offers a cheaper Pocket Edition e-reader for $169.
Investors have been concerned about the future of the e-reader since the launch of
iPad, which has e-reader capabilities as well as a bevy of other applications and Web surfing options. The iPad starts at $500.
So as e-readers become more affordable in oder to compete with the iPad, what does this mean for Amazon? Will Amazon rely on Kindle's No. 1 status, or will it be forced to slash prices as well?
-- Reported by Jeanine Poggi in New York.
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