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Dow Jones

(DJ)

reaffirmed its third-quarter earnings expectation, despite a decline in August advertising volume at some of its biggest publications.

Including special items, the company, which publishes

The Wall Street Journal

and

Barron's

and operates Dow Jones Newswires, expects third-quarter reported earnings to be in the "mid-single-digits cents per share" range.

Dow Jones projected earnings before special items in the upper-single-digit cents per share range. Analysts expect 10 cents a share. The company earned 6 cents a share in the prior-year quarter.

The company also said a previously expected third-quarter gain of 14 cents a share will now be taken in the fourth quarter. The gain relates to the exchange of

Wall Street Journal Europe

and Handelsblatt interests.

Analysts expect the company to earn 39 cents a share in the fourth quarter, vs. 34 cents a share last year.

The company said advertising volume, or linage, at

TheStreet Recommends

The Wall Street Journal's

U.S. edition fell 10% in August. In the general ad category, volume rose 1.6%. That gain was partially offset by decreases in auto, apparel and office products advertising.

The

Journal's

financial category advertising declined 40.3% in August as a result of a sharp drop in retail and tombstone advertising. At

Barron's

, the company said national advertising pages declined 5.4% per issue in August.

"The months of July and August are seasonally low periods for advertising, and as we expected, ad volume at the

Journal

during these months was relatively soft at 4.8% below last year's comparable period on a per-issue basis," said Rich Zannino, chief operating officer.

Dow Jones said September is usually a better month, and the company is seeing a strong level of ad reservations. As a result, the company maintained its previous guidance for

Wall Street Journal's

third-quarter total volume of "flat to up slightly" over last year.

Shares of Dow Jones, based in New York, were gaining 42 cents, or 1%, to $43.35.