The market is seeing some back and forth action as the

Nasdaq

is once again attracting much of the buying from investors today. Let's take a look at the winners and losers.

Bullish:

Earnings Winners:

Palm

(PALM)

and

Accenture

(ACN) - Get Report

are leading the way higher.

Image placeholder title

Analyst Upgrades Winners:

Illinois Tool Works

(ITW) - Get Report

,

Navistar

(NAV) - Get Report

,

Polaris Industries

(PII) - Get Report

,

F5 Networks

(FFIV) - Get Report

,

Intercontinental Exchange

(ICE) - Get Report

and

NYSE Euronext

(NYX)

.

Financial Winners:

Goldman Sachs

(GS) - Get Report

,

Visa

(V) - Get Report

and

Mastercard

(MA) - Get Report

.

Treasuries

(TLT) - Get Report

: Bonds doing well for a second consecutive week as interest rates dip again.

Momentum/Quarterly Winners:

Fund managers are chasing the big winners --

Google

(GOOG) - Get Report

,

Baidu

(BIDU) - Get Report

,

Apple

(AAPL) - Get Report

,

Green Mountain Coffee Roasters

(GMCR)

and

Shanda Interactive

(SNDA)

.

Bearish:

Earnings Losers: KB Home

(KBH) - Get Report

and

Potash

(POT)

-- fertilizer giant warned.

Downgrade Losers: Nike

(NKE) - Get Report

and

Gilead Sciences

(GILD) - Get Report

.

Transports:

Pulling back as

FedEx

(FDX) - Get Report

turns back lower.

Boeing

(BA) - Get Report

: Plane order cancellation/deferment hurting shares today.

I am not seeing any clear plays unless one is willing to play a game of "chicken" with fund managers who are insisting to chase the usual momentum plays. You would need to be quick on profit-taking in order to ring the register with that strategy. Traders can choose to take a shot with any of the stocks highlighted above, but I would recommend that stops are used as a means of trading discipline.

I will continue to stalk the market tape and look for solid risk/reward opportunities. Nothing has really popped up for my liking so far. Friday afternoons are not usually the best time to go aggressively long or short the market, so any play would have to be worth the reward.

Be sure to visit our complete

recommended list of the Best Dividend Stocks

as well as a

detailed explanation of our ratings system

.

At the time of publication, the author had no positions in stocks mentioned, although positions may change at any time.

Tom Reese and Paul Rubillo are senior editors of Dividend.com. Visit Dividend.com for more dividend stock ratings, picks, news, and analysis for long-term and income-seeking investors.