The components of my long-term bear case on Apple continue to come together. It's a narrative we'll look back on but it won't seem funny. Apple is dying right before our eyes.
And Tim Cook is killing it or, at the very least, he's a helpless, well-intentioned and ultimately innocent bystander standing by the side of the road watching the iCar careen uncontrollably off a cliff.
I can think of so many Bruce Springsteen lines to bring to life what's happening here. They all come from the introspective, melancholy segments of his vast catalog.
This is how I feel. Yeah, it's selfish and somewhat insensitive, but hear me out.
Blame it on the truth that ran us down you can blame it all on me Terry/It don't matter to me now when the breakdown hit at midnight/There was nothing left to say but I hated him and I hated you when you went away (from "Backstreets").
We're watching Apple die. I feel as warped and messed up for saying this as it sounds, but it's all Steve Jobs's fault for dying on us. There was and is nothing Tim Cook could do anyhow.
Who cares if Apple dies?
In the grand scheme of things I really don't. When I think of Steve Jobs dying of cancer, I think of my mother-in-law, who, one year ago this past weekend,
. That's what matters. That's the stuff to get serious and
about. The feeling I feel when I think of Gina being gone cuts to the core of how you feel when somebody you always expected to be around is no longer around. It's not right. Life isn't fair. Sometimes it sucks. You can't explain it.
To deal with the pain of life's hardships, we find ways to cope. I listen to Springsteen. You have your own therapeutic mechanisms, I am sure. To carry on in a state of something better than depression, we find things that interest us. We get all passionate about them. Things that, again, absolutely mean nothing in the grand scheme of things, yet we treat them with the seriousness and intensity of a seemingly impossible cancer fight.
Things like sports (Leafs/Habs tonight in Toronto! #GoLeafsGo!). And ... things like Apple. Hopefully I have succeeded in creating an understanding -- or at least a tolerant, open-minded acceptance -- of why I treat this subject matter the way I do. Simply stated, we subscribe to relatively unimportant things to be
way over-the-top passionate
about because it helps us cope or, at the very least, persist with what we think are better, more full lives.
Within that context, we're watching a tragedy unfold.
I'm not going to link to all of the articles I have written for
tying it all together. Search
my article history
at your leisure.
But we have so many ingredients. Too many to list. Caving in to a dividend and buyback. MappleGate. Getting painted into a rhetorical corner by David Einhorn. Being on the verge of getting your butt whipped by
And the ultimate (cough, cough, gag, gag) "compliment," Apple is now easier to work with!
Excellent. Just great.
Yes. I still believe Apple is best in breed. Right now. Short term. Love their products. Typing on a MacBook Pro w/ Retina Display. Just got a call on my iPhone 5 after my daughter downloaded a metronome app on one of the household's three iPads.
The sell-off in the stock that started in September was premature. But I can't keep saying that forever. Tim Cook needs to deliver ...
I'm just not certain he -- or anybody else for that matter -- is capable of making it all happen to the level Jobs did with iPod, iPhone and iPad. Make no mistake, that was all Jobs. Without him, none of it ever would have gone down as wildly successful as it did. Without him, I'm coming to terms -- quite a bit too late -- with the fact that it's never going to happen again.
In 5, 10, 20 years
"Apple's demise." Maybe this article will come up above the fold. If it does, I hope you're reminded of
Written by Rocco Pendola in Santa Monica, Calif.
Rocco Pendola is
Director of Social Media. Pendola's daily contributions to
frequently appear on
and at various top online properties, such as