Updated from 9:38 a.m. EDT

Every day, readers of

TheStreet.com

and

RealMoney

have the opportunity to vote on a hot stock in the news that they believe will get the biggest lift in the following day of trading.

Readers were looking for something from Prudential today; the company announced yesterday it was shutting down its research arm.

At the end of trading though, only New York Times had a gain, rising 4 cents to $26.05.